Affinity Graphic Design

Creating Graphic Design
Assets from Scratch?

Besides your brand collection of photographic assets, you are likely to also need items such as a logo and other graphical devices that comply with forming a uniform visual branding system. 

The visual aspects of a brands identity are important because it is often the first point of contact that an audience will have. This is very often through a logo, but can also include things like color, or a combination of colors, typography, tone-of-voice, design-style, illustration, photography, and so on.


Your creative assets typically refer to any original and unique material created or owned by an individual or organization. And is used for marketing and promoting products and services. 

Your creative assets may include;



These assets can be used across various mediums, such as websites, social media, advertising, and packaging.





The importance of a professional logo

A professionally designed logo is typically a device used to identify a business or product, and is readily reproduced, or printed, at different sizes, across a range of different formats and material.


Here’s one we did earlier.  

This is an example of a logo for a medical service using a formal green color.

As you may have observed this logo readily lends itself for being reproduced or printed in different colors, on varying formats and material.

Fortunately managing the consistency with reproduction is simplified by the use of your professionally designed creative assets; or master artworks.


A professionally designed logo will often include guidelines on best practices, and solutions for anomalous circumstances.


How are professional logos designed?

Professional logos are designed by a graphic designer or a team of designers using software such as Affinity Design.

The process often begins with research and brainstorming in order to understand the company or brand's values, target audience, and competitors. 


From there, designers will create a number of concept designs, which are then presented to the client for feedback and revisions. 


Once the final design is approved, the logo is refined and optimized for different mediums and uses, such as print, web, and merchandise.